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  "documentTitle": "SafeGraph | Start Up Pitch Deck | 14 slides",
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  "authorName": "SafeGraph",
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  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-09-01 00:00:00",
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  "pageNumber": 8,
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  "notes": "Uses a diagram to illustrate the 'Power of Join Keys' in connecting Permitting, Appraisals, and Zoning data.",
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      "kind": "diagram",
      "text": "Diagram showing Permitting, Appraisals, and Zoning data being linked by Placekey join keys",
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      "text": "Data conflation is hard\nData becomes useful when it is tied to other data\nJoining, linking, and graphing datasets together allows organizations to ask and answer more questions and different kinds of questions",
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      "kind": "paragraph",
      "text": "Unlock location data with a universal identifier for any physical place",
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      "kind": "title",
      "text": "Placekey: free & open standard ID for physical places",
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      "evidence": "Shows how data linking leads to better organizational insights",
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