{
  "docId": "019de511-904a-708d-a86d-472bc64318b0",
  "docSlug": "b6ec878edc4696b55622d01a2e86169c",
  "documentTitle": "Rentokil Initial | Investor Day Presentation Deck | 242 slides",
  "authorId": "rentokil-initial",
  "authorName": "Rentokil Initial",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-09-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 40,
  "pageCount": 120,
  "prevPage": 39,
  "nextPage": 41,
  "slideType": "key_messages",
  "function": "summarize",
  "density": "overcrowded",
  "nDataPoints": 7,
  "notes": "The slide uses a four-column layout to categorize strategic strengths.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de511-904a-708d-a86d-472bc64318b0/40",
  "deckHref": "/decks/019de511-904a-708d-a86d-472bc64318b0",
  "deckJsonHref": "/decks/019de511-904a-708d-a86d-472bc64318b0.json",
  "deckAnchorHref": "/decks/019de511-904a-708d-a86d-472bc64318b0#slide-40",
  "components": [
    {
      "bbox": {
        "h": 0.08,
        "w": 0.58,
        "x": 0.21,
        "y": 0.85
      },
      "kind": "callout",
      "text": "Strongly positioned for organic growth of 4.5% - 6.5%",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0f025a9c-1c8e-4ead-be44-ccb983b6676a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.2,
        "x": 0.74,
        "y": 0.25
      },
      "kind": "list",
      "text": "Digital: myRentokil, PestConnect, CommandCentre data, Digital Ecosystem",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3057b10e-4076-430d-ae59-5070ecd33420",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.2,
        "x": 0.05,
        "y": 0.25
      },
      "kind": "list",
      "text": "Scale: Operating in over 85 countries, 80% of world's GDP, 80% of Top 250 cities, density, M&A",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6030b280-9cec-4a28-b645-0c1a7572487a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.2,
        "x": 0.28,
        "y": 0.25
      },
      "kind": "list",
      "text": "Expertise: 95 years, science-based, technology-enabled colleagues",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7d39ea66-1679-4cfb-a6aa-735fd250ab79",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.2,
        "x": 0.51,
        "y": 0.25
      },
      "kind": "list",
      "text": "Innovation: Culture of innovation, R&D Innovation Centre, proprietary solutions",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d9c5e478-0edb-4902-83a5-8c18e9004d53",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.6,
        "x": 0.05,
        "y": 0.15
      },
      "kind": "title",
      "text": "A strong and unique position given our global footprint, our pest expertise and digital capability",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2b5da8fd-f624-430f-8999-cb9a26c9106d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.6,
        "x": 0.05,
        "y": 0.08
      },
      "kind": "title",
      "text": "Rentokil set for continued growth in all markets",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "78fa79c4-3d7b-4a80-9fae-3e02fe32090e",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Thesis archetype",
      "slug": "thesis-archetype",
      "agent": null,
      "layer": "slide",
      "matchId": "fab55552-d12a-4586-9a4f-3e363895b3af",
      "evidence": "A strong and unique position given our global footprint, our pest expertise and digital capability",
      "confidence": 0.8
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 40,
      "from": 21,
      "beatId": "362b78a7-0a58-4eb7-8a19-a16489957fb9",
      "arcName": "AIDA",
      "arcSlug": "aida",
      "beatName": "Desire",
      "beatSlug": "aida-desire",
      "evidence": "The deck creates desire for Rentokil Initial's solutions by highlighting their benefits and success stories.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 40,
      "from": 26,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "76ba8bbd-8a0c-45e8-8ec6-90168c9e43ec",
      "evidence": "The deck uses the Golden Circle framework to explain Rentokil Initial's purpose, how it achieves its goals, and what it offers to customers.",
      "position": 1,
      "objective": "To explain why Rentokil Initial is well-positioned for growth in the Pest Control industry.",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.6,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}