{
  "docId": "019de511-904a-708d-a86d-472bc64318b0",
  "docSlug": "b6ec878edc4696b55622d01a2e86169c",
  "documentTitle": "Rentokil Initial | Investor Day Presentation Deck | 242 slides",
  "authorId": "rentokil-initial",
  "authorName": "Rentokil Initial",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-09-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 26,
  "pageCount": 120,
  "prevPage": 25,
  "nextPage": 27,
  "slideType": "cover",
  "function": "front_matter",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de511-904a-708d-a86d-472bc64318b0/26",
  "deckHref": "/decks/019de511-904a-708d-a86d-472bc64318b0",
  "deckJsonHref": "/decks/019de511-904a-708d-a86d-472bc64318b0.json",
  "deckAnchorHref": "/decks/019de511-904a-708d-a86d-472bc64318b0#slide-26",
  "components": [
    {
      "bbox": {
        "h": 1,
        "w": 0.53,
        "x": 0.47,
        "y": 0
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a6f46051-bd6d-4c21-b806-c0ec6812cfeb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.3,
        "x": 0.1,
        "y": 0.8
      },
      "kind": "paragraph",
      "text": "Gary Booker - Chief Marketing, Innovation & Strategy Officer",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9682e851-2294-476b-b37b-6d84e3146614",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.35,
        "x": 0.1,
        "y": 0.45
      },
      "kind": "title",
      "text": "The Pest Control Industry: An outstanding, thriving investment opportunity",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "250038cc-42cf-4975-b121-5ad3e5142796",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.3,
        "x": 0.1,
        "y": 0.1
      },
      "kind": "title",
      "text": "Rentokil Initial",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e427e845-0e75-41af-a192-c97103820113",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.3,
        "x": 0.1,
        "y": 0.25
      },
      "kind": "title",
      "text": "Protecting People. Enhancing Lives.",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cbe3a184-81a3-448b-9589-72117145689a",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Slide recipe: Cover",
      "slug": "cover-slide",
      "agent": "designer",
      "layer": "slide",
      "matchId": "d22a4a0c-6d96-402f-adf5-1eb2377d0436",
      "evidence": "The Pest Control Industry: An outstanding, thriving investment opportunity",
      "confidence": 0.9
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 40,
      "from": 21,
      "beatId": "362b78a7-0a58-4eb7-8a19-a16489957fb9",
      "arcName": "AIDA",
      "arcSlug": "aida",
      "beatName": "Desire",
      "beatSlug": "aida-desire",
      "evidence": "The deck creates desire for Rentokil Initial's solutions by highlighting their benefits and success stories.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 40,
      "from": 26,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "76ba8bbd-8a0c-45e8-8ec6-90168c9e43ec",
      "evidence": "The deck uses the Golden Circle framework to explain Rentokil Initial's purpose, how it achieves its goals, and what it offers to customers.",
      "position": 1,
      "objective": "To explain why Rentokil Initial is well-positioned for growth in the Pest Control industry.",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.6,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}