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      "text": "Rapid Digital Hygiene services being deployed in H2 following pilots in UK and US. Increasing customer demand for digital reporting in a post crisis world - myInitial online platform for 24/7 customer reporting. Hygiene data now in our digital Command Centre providing a new level of business insight by service line, country, customer sector, etc. New sales channels to existing customers – use of chatbots, sales apps, MyInitial and e-commerce Webshop. Shared expertise with Pest Control in innovation and digital technology and third party partnerships.",
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