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      "text": "The global Pest Control market continues to thrive post crisis - an essential service protecting public health. Global market data - c. $22bn in 2020 (51% in NA, c. 20% Europe, c. 20% Asia). No let up in the core drivers e.g. growing middle classes and urbanisation. Every region is growing its per capita spend on pest control. New research - factors influencing the decision-making process of commercial customers when selecting a pest control provider – reliable service, innovation, digital and sustainability are key.",
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