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  "documentTitle": "Olaplex | IPO Presentation Deck | 30 slides",
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  "notes": "Uses a Venn-style diagram to illustrate market segments within the broader beauty industry.",
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      "kind": "diagram",
      "text": "Global Beauty and Wellness $633bn, Global Haircare $77bn, Global Skincare $140bn",
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      "text": "Where We're Winning: Leading bond builder in professional; leading haircare brand in Sephora and on Amazon; Pioneer in the \"skinification\" of hair; Well-positioned in prestige haircare; Industry ripe for disruption.",
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      "text": "Where We Have a Right to Play: Consumer trust gives us license to play in adjacent categories; R&D function working on potential next generation disruptive technology; 82% of consumers would like to see a skincare line; 51% would switch brands.",
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      "text": "Source(s): Euromonitor and internal consumer surveys. 1 Based on 2020 sales. 2 Based on company beliefs and sales estimates. 3 Based on retail sales.",
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      "text": "Our Opportunity Within the Global Beauty Market",
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