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      "text": "1. Insurance is an inherently virtual product made for DTC distribution\n2. DTC improves underwriting, removes conflicts of interest faced by insurance intermediaries\n3. The direct customer relationship supports improved claims processing and higher NPS\n4. DTC customer acquisition is both efficient marketing & incremental risk management\n5. Substantial moat, both from tech investment & incumbents risk conflict with agents if they pursue DTC\n6. DTC model owns the customer relationship, creating flywheel opportunity",
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