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      "text": "Enhancing the Brunch occasion, creating a further opportunity to attract a younger demographic\nHighly incremental new sales platform\nMargin accretive to all other beverages including Fresh Juices\nProgram can be launched with or without a physical bar\nIn Q2'21, alcohol accounted for 3.8% of sales and 7.1% of guests at serving restaurants\nIncreased overall beverage attachment by approximately 230 basis points in Q2'21 compared to non-alcohol locations\nOpportunity for further extensions and innovations around Bloody Marys and Mimosas",
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