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  "documentTitle": "First Watch | IPO Presentation Deck | 39 slides",
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  "notes": "Includes a Google Search Trend Index chart showing 'Breakfast near me' growth.",
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      "text": "Source: RKMA and NPD market research. (1) NPD Breakfast Insights report, January 2020. (2) Google Trends analyzes actual search trends and indexes search volume based on identified time frame and terms.",
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      "text": "Morning Meal Occasions are Increasing: 102B breakfast/50B snack occasions in 2019; Breakfast is the only daypart with consistent growth; 78% of breakfasts prepared at home in 2019.",
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      "text": "Fresh, Healthy Ingredients Drive Demand: ~Two-thirds of consumers consider a healthy menu important; 60% of consumers want more protein in their diet.",
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