{
  "docId": "019de511-7bb9-76db-b561-cb17a9ca9a7b",
  "docSlug": "15a1f7d29b49cf1350180121e88bedb8",
  "documentTitle": "Dutch Bros | IPO Presentation Deck | 64 slides",
  "authorId": "dutch-bros",
  "authorName": "Dutch Bros",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investment_bank",
  "sourceTypeLabel": "Investment bank",
  "presentationDate": "2021-09-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7728531,
  "pageNumber": 63,
  "pageCount": 64,
  "prevPage": 62,
  "nextPage": 64,
  "slideType": "business_model",
  "function": "summarize",
  "density": "balanced",
  "nDataPoints": 3,
  "notes": "The slide uses a simple list-based framework to define the 'algorithm' for growth.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de511-7bb9-76db-b561-cb17a9ca9a7b/63",
  "deckHref": "/decks/019de511-7bb9-76db-b561-cb17a9ca9a7b",
  "deckJsonHref": "/decks/019de511-7bb9-76db-b561-cb17a9ca9a7b.json",
  "deckAnchorHref": "/decks/019de511-7bb9-76db-b561-cb17a9ca9a7b#slide-63",
  "components": [
    {
      "bbox": {
        "h": 0.15,
        "w": 0.9,
        "x": 0.05,
        "y": 0.4
      },
      "kind": "list",
      "text": "TARGET SAME-SHOP SALES GROWTH: Low Single Digits",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0a7b4512-1642-4684-a58f-54ba9218e017",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.9,
        "x": 0.05,
        "y": 0.2
      },
      "kind": "list",
      "text": "TARGET NEW SHOP GROWTH: Mid-Teens+ Annual Growth",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "54efdada-b8c0-4770-ab2e-c08e0fc42457",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.9,
        "x": 0.05,
        "y": 0.6
      },
      "kind": "list",
      "text": "TARGET REVENUE GROWTH: ~20%+",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "70554a1d-a6f1-4d01-bd22-d91278fcf5bd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.9,
        "x": 0.05,
        "y": 0.8
      },
      "kind": "list",
      "text": "TARGET ADJ. EBITDA GROWTH: Higher Than Revenue Growth",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cdba000b-2ca7-4ae5-848c-0d5e0f26208c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.8,
        "x": 0.1,
        "y": 0.05
      },
      "kind": "title",
      "text": "LONG-TERM TARGET GROWTH ALGORITHM",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "439e19a3-d30c-4436-97f1-d4dec83f800b",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "list-presentation",
      "slug": null,
      "matchId": "a73ba728-50a4-4b5b-a244-07c7edd57508",
      "evidence": "The slide presents key financial targets as a structured list.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 64,
      "from": 5,
      "beatId": "b3206842-1db0-4385-9962-ae21d7471f3a",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Solution",
      "beatSlug": "sequoia-pitch-solution",
      "evidence": "The deck showcases the company's solution through its shop experience, menu, and growth strategy",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    },
    {
      "to": 64,
      "from": 9,
      "beatId": "508e3abe-ff63-478b-b713-fcc5681bc87d",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Financials",
      "beatSlug": "sequoia-pitch-financials",
      "evidence": "Financial performance and projections are detailed throughout the deck",
      "position": 4,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 64,
      "from": 21,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "2c3ec3b2-1166-45b4-ab15-deb93fd73a52",
      "evidence": "The deck implies that not capitalizing on the whitespace opportunity would result in lost growth potential",
      "position": 0,
      "objective": "Highlight the cost of not investing in Dutch Bros",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    },
    {
      "to": 64,
      "from": 63,
      "name": "Quick Win Big Bet",
      "slug": "47-quick-win-big-bet",
      "bestFor": "Transformation planning, 100-day plans, resource allocation",
      "matchId": "13b22e99-473e-45ec-9419-49ea184800c5",
      "evidence": "The deck concludes with a focus on the company's growth strategy",
      "position": 1,
      "objective": "Present a clear growth strategy",
      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
      "confidence": 0.6,
      "description": "Separate initiatives into immediate wins and longer-term strategic bets"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}