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  "docSlug": "15a1f7d29b49cf1350180121e88bedb8",
  "documentTitle": "Dutch Bros | IPO Presentation Deck | 64 slides",
  "authorId": "dutch-bros",
  "authorName": "Dutch Bros",
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  "presentationDate": "2021-09-01 00:00:00",
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  "density": "balanced",
  "nDataPoints": 8,
  "notes": "The chart highlights a 42% CAGR for company-operated shops.",
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      "text": "COMPANY-OPERATED CAGR: +42%",
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      "kind": "chart",
      "text": "Stacked bar chart showing shop counts by type (Company-Operated vs Franchised) from 2018 to Jun-21",
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      "text": "Dutch Bros drink cup",
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      "text": "Company-Operated (dark blue), Franchised (light blue)",
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      "kind": "title",
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      "evidence": "The deck implies that not capitalizing on the whitespace opportunity would result in lost growth potential",
      "position": 0,
      "objective": "Highlight the cost of not investing in Dutch Bros",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
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      "description": "Quantify what happens if the audience does nothing"
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