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  "documentTitle": "Dutch Bros | IPO Presentation Deck | 64 slides",
  "authorId": "dutch-bros",
  "authorName": "Dutch Bros",
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  "presentationDate": "2021-09-01 00:00:00",
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      "text": "Quick sales recovery\nNew shop growth as originally planned\nDecisively executed $3 per hour \"Thank You pay\" and paid COVID-related leave\nDonated $2 million in April 2020 to First Responders First organization\nSeamless transition to frictionless commerce (no cash, no stamp cards accepted during COVID)\nAccelerated transition to Dutch Rewards, launched January 2021 (one year early)",
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      "kind": "title",
      "text": "OUR DRIVE-THRU FOCUSED MODEL PERFORMED REMARKABLY WELL DURING COVID",
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      "beatName": "Solution",
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      "evidence": "The deck showcases the company's solution through its shop experience, menu, and growth strategy",
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      "name": "Cost Of Inaction",
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      "evidence": "The deck implies that not capitalizing on the whitespace opportunity would result in lost growth potential",
      "position": 0,
      "objective": "Highlight the cost of not investing in Dutch Bros",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
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      "description": "Quantify what happens if the audience does nothing"
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