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  "docSlug": "15a1f7d29b49cf1350180121e88bedb8",
  "documentTitle": "Dutch Bros | IPO Presentation Deck | 64 slides",
  "authorId": "dutch-bros",
  "authorName": "Dutch Bros",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investment_bank",
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  "presentationDate": "2021-09-01 00:00:00",
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  "density": "balanced",
  "nDataPoints": 12,
  "notes": "AUV stands for Average Unit Volume. The slide uses bar charts to compare performance across different US states.",
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      "kind": "chart",
      "text": "NEW COMPANY SHOP UPDATE, 2021 TRENDS",
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      "kind": "chart",
      "text": "2020 SYSTEMWIDE AUVs BY STATE",
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      "kind": "legend",
      "text": "SYSTEMWIDE AVERAGE: $1.7M",
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      "kind": "title",
      "text": "SUCCEEDING ACROSS GEOGRAPHIES",
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      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Solution",
      "beatSlug": "sequoia-pitch-solution",
      "evidence": "The deck showcases the company's solution through its shop experience, menu, and growth strategy",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
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      "beatName": "Financials",
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      "name": "Cost Of Inaction",
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      "evidence": "The deck implies that not capitalizing on the whitespace opportunity would result in lost growth potential",
      "position": 0,
      "objective": "Highlight the cost of not investing in Dutch Bros",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
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      "description": "Quantify what happens if the audience does nothing"
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