{
  "docId": "019de511-7bb9-76db-b561-cb17a9ca9a7b",
  "docSlug": "15a1f7d29b49cf1350180121e88bedb8",
  "documentTitle": "Dutch Bros | IPO Presentation Deck | 64 slides",
  "authorId": "dutch-bros",
  "authorName": "Dutch Bros",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investment_bank",
  "sourceTypeLabel": "Investment bank",
  "presentationDate": "2021-09-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7728531,
  "pageNumber": 25,
  "pageCount": 64,
  "prevPage": 24,
  "nextPage": 26,
  "slideType": "traction",
  "function": "show_traction",
  "density": "balanced",
  "nDataPoints": 1,
  "notes": "Includes screenshots of the app interface and Apple App Store ranking.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de511-7bb9-76db-b561-cb17a9ca9a7b/25",
  "deckHref": "/decks/019de511-7bb9-76db-b561-cb17a9ca9a7b",
  "deckJsonHref": "/decks/019de511-7bb9-76db-b561-cb17a9ca9a7b.json",
  "deckAnchorHref": "/decks/019de511-7bb9-76db-b561-cb17a9ca9a7b#slide-25",
  "components": [
    {
      "bbox": {
        "h": 0.6,
        "w": 0.2,
        "x": 0.75,
        "y": 0.35
      },
      "kind": "image",
      "text": "App store ranking screenshot",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5d1cd90b-5149-41dc-a317-770e3c7a12a8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.2,
        "x": 0.05,
        "y": 0.035
      },
      "kind": "image",
      "text": "App interface screenshot",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "db596ee9-0f48-4246-a760-8a61ec858f5d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.5,
        "x": 0.25,
        "y": 0.5
      },
      "kind": "list",
      "text": "THIRD MOST DOWNLOADED APP IN THE APPLE APP STORE\nTHE FLEXIBILITY OF A SPEND BASED PROGRAM\nGATEWAY TO INSIGHTS DRIVEN MARKETING",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e5bbaed7-7f73-4800-ba29-453df3ee2720",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.6,
        "x": 0.2,
        "y": 0.28
      },
      "kind": "title",
      "text": "OVER 2.3 MILLION MEMBERS IN FIVE MONTHS!",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "31fd2a7d-12ac-48cc-9c93-e7d4856d5c46",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.7,
        "x": 0.15,
        "y": 0.08
      },
      "kind": "title",
      "text": "DUTCH REWARDS LAUNCHED",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9409f3d0-ed1d-4ad4-9c37-598771cb68e2",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "AIDA Model",
      "slug": "aida-model",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "6b949f61-2aed-407a-933e-9c910cfac654",
      "evidence": "The use of a clear and attention-grabbing headline 'OVER 2.3 MILLION MEMBERS IN FIVE MONTHS!' and a list of bullet points highlighting the app's achievements.",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 64,
      "from": 5,
      "beatId": "b3206842-1db0-4385-9962-ae21d7471f3a",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Solution",
      "beatSlug": "sequoia-pitch-solution",
      "evidence": "The deck showcases the company's solution through its shop experience, menu, and growth strategy",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    },
    {
      "to": 64,
      "from": 9,
      "beatId": "508e3abe-ff63-478b-b713-fcc5681bc87d",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Financials",
      "beatSlug": "sequoia-pitch-financials",
      "evidence": "Financial performance and projections are detailed throughout the deck",
      "position": 4,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 64,
      "from": 21,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "2c3ec3b2-1166-45b4-ab15-deb93fd73a52",
      "evidence": "The deck implies that not capitalizing on the whitespace opportunity would result in lost growth potential",
      "position": 0,
      "objective": "Highlight the cost of not investing in Dutch Bros",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}