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  "docSlug": "15a1f7d29b49cf1350180121e88bedb8",
  "documentTitle": "Dutch Bros | IPO Presentation Deck | 64 slides",
  "authorId": "dutch-bros",
  "authorName": "Dutch Bros",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investment_bank",
  "sourceTypeLabel": "Investment bank",
  "presentationDate": "2021-09-01 00:00:00",
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  "pageNumber": 21,
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  "function": "size_opportunity",
  "density": "dense",
  "nDataPoints": 22,
  "notes": "The slide uses a legend to distinguish between total shops and company-operated shops within each state.",
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      "kind": "image",
      "text": "Map of Western US states with shop count data",
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      "kind": "list",
      "text": "NEW OPENINGS BALANCED BETWEEN NEW AND EXISTING MARKETS; GROWTH WILL BE PRIMARILY THROUGH COMPANY-OPERATED SHOP OPENINGS",
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      "text": "4,000+",
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      "kind": "paragraph",
      "text": "POTENTIAL LONG-TERM DUTCH BROS LOCATIONS",
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      "kind": "source-note",
      "text": "Note: Shop count as of June 30, 2021",
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      "kind": "title",
      "text": "MASSIVE WHITESPACE OPPORTUNITY",
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      "beatId": "58398141-3418-4c5d-8252-82974fdb5860",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Problem",
      "beatSlug": "sequoia-pitch-problem",
      "evidence": "The whitespace opportunity is presented as a key challenge",
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      "evidence": "The deck showcases the company's solution through its shop experience, menu, and growth strategy",
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      "name": "Cost Of Inaction",
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      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "2c3ec3b2-1166-45b4-ab15-deb93fd73a52",
      "evidence": "The deck implies that not capitalizing on the whitespace opportunity would result in lost growth potential",
      "position": 0,
      "objective": "Highlight the cost of not investing in Dutch Bros",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
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      "description": "Quantify what happens if the audience does nothing"
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