{
  "docId": "019de511-7531-724a-ab61-cc6fab97c22a",
  "docSlug": "7f245687e9ee53b32dffabf7ee520b9c",
  "documentTitle": "Blend | Investor Conference Presentation Deck | 15 slides",
  "authorId": "blend",
  "authorName": "Blend Labs, Inc.",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-09-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 3,
  "pageCount": 15,
  "prevPage": 2,
  "nextPage": 4,
  "slideType": "thesis_headline",
  "function": "establish_context",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de511-7531-724a-ab61-cc6fab97c22a/3",
  "deckHref": "/decks/019de511-7531-724a-ab61-cc6fab97c22a",
  "deckJsonHref": "/decks/019de511-7531-724a-ab61-cc6fab97c22a.json",
  "deckAnchorHref": "/decks/019de511-7531-724a-ab61-cc6fab97c22a#slide-3",
  "components": [
    {
      "bbox": {
        "h": 0.45,
        "w": 0.28,
        "x": 0.65,
        "y": 0.26
      },
      "kind": "image",
      "text": "Circular icons representing financial services connected to the app",
      "attrs": null,
      "subkind": "icon-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "389d0e1d-22e6-4d0a-8aca-decee3593d48",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.08,
        "x": 0.87,
        "y": 0.87
      },
      "kind": "image",
      "text": "Blend logo",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2d9b31a2-1537-4f11-8eb3-2d6d4049f62f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.78,
        "w": 0.203,
        "x": 0.458,
        "y": 0.123
      },
      "kind": "image",
      "text": "Mobile app interface showing 'Your money is on the way!'",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ddc98499-0c7c-4fd0-8f12-d3233ee96f01",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.35,
        "x": 0.05,
        "y": 0.12
      },
      "kind": "title",
      "text": "Our vision: Bring simplicity and transparency to financial services",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c0d6d0af-85e3-427c-a032-2af6284a8aca",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 4,
      "from": 3,
      "beatId": "1ea661f8-add2-4a53-9664-e8e8051b313e",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Problem",
      "beatSlug": "sequoia-pitch-problem",
      "evidence": "Slides 3-4 outline the vision and key messages, framing the problem in financial services",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 15,
      "from": 3,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "8c2b05a8-df4c-423e-83be-f1db0d100f15",
      "evidence": "The deck implies the cost of inaction through its vision and growth vectors",
      "position": 0,
      "objective": "What are the consequences of not transforming financial services?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    },
    {
      "to": 15,
      "from": 3,
      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "b66533a9-3a90-4835-92ab-ce2dcf0c50aa",
      "evidence": "The deck presents market opportunity and growth vectors, implying why now is the right time",
      "position": 1,
      "objective": "Why is now the right time for Blend's solution?",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.6,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}