{
  "docId": "019de511-7531-724a-ab61-cc6fab97c22a",
  "docSlug": "7f245687e9ee53b32dffabf7ee520b9c",
  "documentTitle": "Blend | Investor Conference Presentation Deck | 15 slides",
  "authorId": "blend",
  "authorName": "Blend Labs, Inc.",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-09-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 11,
  "pageCount": 15,
  "prevPage": 10,
  "nextPage": 12,
  "slideType": "appendix",
  "function": "appendix",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de511-7531-724a-ab61-cc6fab97c22a/11",
  "deckHref": "/decks/019de511-7531-724a-ab61-cc6fab97c22a",
  "deckJsonHref": "/decks/019de511-7531-724a-ab61-cc6fab97c22a.json",
  "deckAnchorHref": "/decks/019de511-7531-724a-ab61-cc6fab97c22a#slide-11",
  "components": [
    {
      "bbox": {
        "h": 0.134,
        "w": 0.374,
        "x": 0.313,
        "y": 0.433
      },
      "kind": "title",
      "text": "Appendix",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a3a38fe6-2a0b-4014-99cf-2fd88c879dbf",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [],
  "loops": [
    {
      "to": 15,
      "from": 3,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "8c2b05a8-df4c-423e-83be-f1db0d100f15",
      "evidence": "The deck implies the cost of inaction through its vision and growth vectors",
      "position": 0,
      "objective": "What are the consequences of not transforming financial services?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    },
    {
      "to": 15,
      "from": 3,
      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "b66533a9-3a90-4835-92ab-ce2dcf0c50aa",
      "evidence": "The deck presents market opportunity and growth vectors, implying why now is the right time",
      "position": 1,
      "objective": "Why is now the right time for Blend's solution?",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.6,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}