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      "text": "* Across age-restricted social media ** Top 5 vapour markets: US, Canada, UK, France, Germany. T5 represent c.75% of Vapour industry revenue (closed-systems). Vuse brand represents c.90% of HY21 vapour revenue. *** Strategic revenue relates to the revenue from the Group's strategic brands.",
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      "text": "+142% vs 1H20 Increase in social media followers",
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      "text": "# 1 across T5 Branded search traffic for Vuse",
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      "text": ">75% of Group revenue covered by Revenue Growth Management (RGM)",
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      "text": "+58% vs 1H20 Strategic own e-comm revenue",
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      "text": ">75% of New Category investment covered by Marketing Spend Effectiveness (MSE)",
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      "text": "We are Digitalising the Whole Business at Speed Transforming our relationships with consumers via digital",
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