{
  "docId": "019de511-72b9-70e0-a7a6-47a3330d27a6",
  "docSlug": "aafe74499319666a3aa788d3845deffb",
  "documentTitle": "BAT | Investor Conference Presentation Deck | 13 slides",
  "authorId": "bat",
  "authorName": "BAT",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-09-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 5,
  "pageCount": 13,
  "prevPage": 4,
  "nextPage": 6,
  "slideType": "key_takeaways",
  "function": "summarize",
  "density": "dense",
  "nDataPoints": 5,
  "notes": "The diagram is a hub-and-spoke model representing 'Consumer Centricity' as the core driver for various strategic pillars.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de511-72b9-70e0-a7a6-47a3330d27a6/5",
  "deckHref": "/decks/019de511-72b9-70e0-a7a6-47a3330d27a6",
  "deckJsonHref": "/decks/019de511-72b9-70e0-a7a6-47a3330d27a6.json",
  "deckAnchorHref": "/decks/019de511-72b9-70e0-a7a6-47a3330d27a6#slide-5",
  "components": [
    {
      "bbox": {
        "h": 0.12,
        "w": 0.9,
        "x": 0.05,
        "y": 0.78
      },
      "kind": "callout",
      "text": "Vuse now No.1 Global Vapour brand",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "faba78c7-44bd-460b-9339-df3ba63c8684",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.35,
        "x": 0.05,
        "y": 0.225
      },
      "kind": "diagram",
      "text": "Consumer Centricity hub with spokes to Consumer Moments, Digital Insights, Portfolio, MAPS, Product Boundaries, Satisfaction Index, RGM, and PRISM.",
      "attrs": null,
      "subkind": "hub-spoke",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6e16f817-a76a-4514-b8ca-3a06594b9a06",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.5,
        "x": 0.45,
        "y": 0.25
      },
      "kind": "list",
      "text": "New Category revenue +50%; share gains in all three categories. 16.1m Non-Combustible consumers, our highest growth +2.6m. Each New Category grew share ≥280bps in top markets. Volume growth of ≥70% in all three New Categories. Brand power scores up.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4317283d-ea8e-49ab-908e-a9709d045aed",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.96,
        "x": 0.02,
        "y": 0.92
      },
      "kind": "source-note",
      "text": "Growth at constant rates versus H1 '20. See Appendix A2. 2 Value share gains in Vapour, and Volume share gains in THP and Modern Oral. 3 Consumers of Non-Combustible products definition: See Appendix A6; +2.6m is BAT's highest ever Non-Combustible product consumer acquisition in a half year. 4 Brand power scores source: New Categories Track, KANTAR Brand Equity Modelling. 5 Source: T5 Measured Channels Total Vapour Value Share weighted by Total Vapour Offtake Value. US Marlin, Canada Scan, UK Nielsen, France Stator & Germany Nielsen. 6 Revenue Growth Management tool.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5ada23b0-faec-4c6e-b7cb-b7ec50847ba0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.8,
        "x": 0.04,
        "y": 0.05
      },
      "kind": "title",
      "text": "Our Established Multi-Category Strategy is Working",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "08820294-0b06-4f07-933f-fc2e59ae9e4b",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "List presentation",
      "slug": "list-presentation",
      "agent": null,
      "layer": "slide",
      "matchId": "110a61f6-fa63-402f-bc0d-85ca0a3e30c8",
      "evidence": "The slide contains a list/bullet with three items.",
      "confidence": 0.9
    }
  ],
  "frameworks": [
    {
      "name": "hub-spoke",
      "slug": null,
      "matchId": "21923371-077c-4ec4-8f07-b45210271eb0",
      "evidence": "Central node 'Consumer Centricity' connected to surrounding strategic pillars.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 7,
      "from": 5,
      "beatId": "e0161687-5de8-4bbb-b052-94c15f4c0f2c",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "What Is",
      "beatSlug": "sparkline-what-is-3",
      "evidence": "The key takeaways and KPI overviews provide an overview of the company's strategy and performance.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}