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  "documentTitle": "Associated British Foods | ESG Presentation Deck | 104 slides",
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  "notes": "Data shows a clear trend where younger demographics (16-24) are more likely to reduce shopping with Primark based on sustainability concerns compared to older demographics.",
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      "text": "BASE: Total sample (1,000+ people per market) Q: Are there any retailers you have either stopped shopping with altogether or shop with less often because you don't think they are responsible in terms of ethics or sustainability? Market Measures, January 2020",
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      "text": "Shopping less with Primark (16-24 year olds), (25-34 year olds), (35-44 year olds), (45+ year olds)",
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      "text": "% no longer shopping/shopping less with Primark on sustainability grounds",
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