{
  "docId": "019de511-6ea0-7080-bfeb-71d04eddff05",
  "docSlug": "b271e390441a40c780093bccf5d7d74f",
  "documentTitle": "Amplitude | Results Presentation Deck | 21 slides",
  "authorId": "amplitude",
  "authorName": "Amplitude",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-09-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 7,
  "pageCount": 21,
  "prevPage": 6,
  "nextPage": 8,
  "slideType": "propose_solution",
  "function": "present_solution",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The infinity loop represents a continuous optimization cycle.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de511-6ea0-7080-bfeb-71d04eddff05/7",
  "deckHref": "/decks/019de511-6ea0-7080-bfeb-71d04eddff05",
  "deckJsonHref": "/decks/019de511-6ea0-7080-bfeb-71d04eddff05.json",
  "deckAnchorHref": "/decks/019de511-6ea0-7080-bfeb-71d04eddff05#slide-7",
  "components": [
    {
      "bbox": {
        "h": 0.45,
        "w": 0.5,
        "x": 0.25,
        "y": 0.13
      },
      "kind": "diagram",
      "text": "Infinity loop diagram showing product integration",
      "attrs": null,
      "subkind": "flywheel",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "99d6573b-b312-4fac-8ef8-f1d68f996762",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.52,
        "x": 0.24,
        "y": 0.84
      },
      "kind": "image",
      "text": "Digital channels, products, and data warehouse icons",
      "attrs": null,
      "subkind": "icon-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "addae909-497a-4976-8957-7b8934821f10",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.8,
        "x": 0.1,
        "y": 0.57
      },
      "kind": "table",
      "text": "Amplitude Behavioral Graph and Data Management layers",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8ba5c6d7-1eb3-4847-80dd-d7230f0b51e9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.34,
        "x": 0.33,
        "y": 0.06
      },
      "kind": "title",
      "text": "Digital Optimization System",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "80ffff52-8198-4329-809c-d34e25b73ef6",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Flywheel",
      "slug": "flywheel",
      "agent": null,
      "layer": "slide",
      "matchId": "5c1f56a0-6a90-441e-b92e-b3ae82703f0e",
      "evidence": "diagram/flywheel: Infinity loop diagram showing product integration",
      "confidence": 0.8
    }
  ],
  "frameworks": [
    {
      "name": "flywheel",
      "slug": null,
      "matchId": "2d55b7da-87e3-4618-8ce8-f020a714923c",
      "evidence": "The infinity loop structure represents a continuous, self-reinforcing cycle of data and optimization.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 8,
      "from": 7,
      "beatId": "2a5ffc65-53db-49a8-8a1b-3812ba373dd4",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Solution",
      "beatSlug": "sequoia-pitch-solution",
      "evidence": "Slides 7-8 introduce Amplitude's Digital Optimization System",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 8,
      "from": 5,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "a49ebfa6-26f4-4f39-89b2-5ccd92062913",
      "evidence": "Slides 5-8 imply that not using Amplitude's system leads to missed opportunities",
      "position": 0,
      "objective": "Highlight the cost of not using Amplitude's Digital Optimization System",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}