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  "documentTitle": "Amplitude | IPO Presentation Deck | 65 slides",
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  "authorName": "Amplitude",
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  "presentationDate": "2021-09-01 00:00:00",
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      "kind": "list",
      "text": "Median ARR value 2",
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      "text": "Attach-rate and uplift multiple 3",
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      "text": "Estimated potential market penetration 1",
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      "text": "~$37B",
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      "kind": "paragraph",
      "text": "Total Addressable Market4",
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      "text": "1 The market penetration rate is based on internal estimates. Market penetration factors include a business' digital maturity, the industry in which it operates, and our belief of spend potential, among other factors. For example, while we believe our Digital Optimization System has applicability for businesses of all sizes, we have included only a very small fraction of the businesses with less than 100 employees in our current addressable market to account for the fact that many businesses of this size may not be representative of our core target customers.\n2 Calculated using internally generated company data based on actual customer spend by size and industry. This ARR primarily reflects customer spend on our analytics offering and does not reflect the potential spend on additional products, Recommend and Experiment, recently released in 2021, which we believe are integral to powering digital optimization.\n3 We use a conservative attach-rate and an assumed uplift multiple on each ARR by cohort based on internal estimates of potential additional spend.\n4 Estimate for 2021",
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      "kind": "title",
      "text": "Large Market Opportunity in Early Innings",
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      "beatName": "Market Size",
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      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
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