{
  "docId": "019de511-6c25-7359-93e8-7a882d4c4858",
  "docSlug": "84df9d9fbac33ef34f3ac08d9309ffc7",
  "documentTitle": "Affirm | Investor Day Presentation Deck | 45 slides",
  "authorId": "affirm",
  "authorName": "Affirm",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-09-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 6,
  "pageCount": 45,
  "prevPage": 5,
  "nextPage": 7,
  "slideType": "before_after",
  "function": "frame_situation",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "Uses a chevron-style transition to link the problem (shift) to the solution (opportunity).",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de511-6c25-7359-93e8-7a882d4c4858/6",
  "deckHref": "/decks/019de511-6c25-7359-93e8-7a882d4c4858",
  "deckJsonHref": "/decks/019de511-6c25-7359-93e8-7a882d4c4858.json",
  "deckAnchorHref": "/decks/019de511-6c25-7359-93e8-7a882d4c4858#slide-6",
  "components": [
    {
      "bbox": {
        "h": 0.05,
        "w": 0.08,
        "x": 0.88,
        "y": 0.04
      },
      "kind": "image",
      "text": "affirm",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4215001d-bf6c-4943-8d26-cd38de1b9f8a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.35,
        "x": 0.07,
        "y": 0.42
      },
      "kind": "list",
      "text": "Suspicious of credit\nTired of debt\nWary of tricks like late fees and deferred interest\nPartial to debit",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "45be6a87-f542-4472-9f60-5e05c00cf278",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.28,
        "x": 0.62,
        "y": 0.495
      },
      "kind": "paragraph",
      "text": "The Great Unbundling of the credit card",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c6efa9d0-1324-4de7-8179-f06b6d48239f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.25,
        "x": 0.64,
        "y": 0.315
      },
      "kind": "title",
      "text": "Opportunity",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b34a8df7-3ccf-45ec-9b65-00498c7649ae",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.38,
        "x": 0.07,
        "y": 0.315
      },
      "kind": "title",
      "text": "Generational shift",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f00ecec3-f194-4474-9ed0-6e8053586ef2",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Audience Definition",
      "slug": "audience-definition",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "07a770af-c794-4cce-b3ce-4e457e9aec77",
      "evidence": "Generational shift",
      "confidence": 0.7
    },
    {
      "name": "Before/after framing",
      "slug": "before-after-framing",
      "agent": null,
      "layer": "slide",
      "matchId": "6175f33e-f675-408d-a373-8c1cb309b1ac",
      "evidence": "The Great Unbundling of the credit card",
      "confidence": 0.8
    }
  ],
  "frameworks": [
    {
      "name": "before-after-framing",
      "slug": null,
      "matchId": "73b50135-f621-43fe-ac7b-61fbd5b30844",
      "evidence": "Contrasts a 'Generational shift' (problem) with an 'Opportunity' (solution).",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 7,
      "from": 6,
      "beatId": "ed6ec099-e74c-43d8-968e-f73c366879b8",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Problem",
      "beatSlug": "problem-agitate-solution-problem-identify-pain",
      "evidence": "Slides 6-7 highlight the breaking up of the credit card bundle and the need for better payment options.",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 20,
      "from": 6,
      "name": "Before After",
      "slug": "21-before-after",
      "bestFor": "Product demos, process improvements, ROI justification",
      "matchId": "6e9114e6-3904-4173-bd32-66cdec78e884",
      "evidence": "Slides 6 and 20 use before-after visuals to illustrate the advantages of Affirm's solutions.",
      "position": 0,
      "objective": "To show the benefits of Affirm's solutions compared to traditional payment options",
      "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
      "confidence": 0.7,
      "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}