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  "docSlug": "24337b5bf60ab15b6e66a97b4b95fd2d",
  "documentTitle": "Wix | Results Presentation Deck | 29 slides",
  "authorId": "wix",
  "authorName": "Wix",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-08-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 22,
  "pageCount": 29,
  "prevPage": 21,
  "nextPage": 23,
  "slideType": "revenue_buildup",
  "function": "quantify_opportunity",
  "density": "dense",
  "nDataPoints": 1,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019de511-68af-72ac-aad5-0db86cf4be39/22",
  "deckHref": "/decks/019de511-68af-72ac-aad5-0db86cf4be39",
  "deckJsonHref": "/decks/019de511-68af-72ac-aad5-0db86cf4be39.json",
  "deckAnchorHref": "/decks/019de511-68af-72ac-aad5-0db86cf4be39#slide-22",
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      "kind": "chart",
      "text": "Stacked bar chart showing cumulative collections from Q1'10 to Q1'31, broken down by cohort year from 2010 to 2021.",
      "attrs": {
        "series_names": [
          "2010",
          "2011",
          "2012",
          "2013",
          "2014",
          "2015",
          "2016",
          "2017",
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          "2019",
          "2020",
          "2021"
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        "x_axis_label": "Quarter",
        "y_axis_label": "Collections"
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      "kind": "metric",
      "text": "$15.0 Billion",
      "attrs": {},
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      "kind": "paragraph",
      "text": "Expected future collections over next 10 years from existing cohorts",
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      },
      "kind": "source-note",
      "text": "Note: Data represents actual Collections from Q1'10 – Q2'21 cohorts since creation and forecasted future cumulative collections through Q2'31, based on current cohort behavior. Beginning in Q3 2020, we included expected future collections from Wix Payments.",
      "attrs": {},
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      },
      "kind": "title",
      "text": "Existing Cohorts are a Growing Source of Future Collections",
      "attrs": {},
      "subkind": "headline",
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      "kind": "title",
      "text": "Actual and Potential Future Collections From Q1'10 – Q2'21 Cohorts",
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  "arcBeats": [
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      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Satisfaction",
      "beatSlug": "monroes-sequence-satisfaction",
      "evidence": "The document highlights Wix's efficient marketing, revenue retention, and solid operating leverage, demonstrating satisfaction with the company's performance.",
      "position": 4,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
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  ],
  "loops": [
    {
      "to": 26,
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      "name": "Quick Win Big Bet",
      "slug": "47-quick-win-big-bet",
      "bestFor": "Transformation planning, 100-day plans, resource allocation",
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      "evidence": "The document presents Wix's efficient marketing, revenue retention, and solid operating leverage as quick wins, while also highlighting its growth initiatives and priorities.",
      "position": 2,
      "objective": "What are Wix's growth initiatives and priorities?",
      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
      "confidence": 0.7,
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