{
  "docId": "019de511-68af-72ac-aad5-0db86cf4be39",
  "docSlug": "24337b5bf60ab15b6e66a97b4b95fd2d",
  "documentTitle": "Wix | Results Presentation Deck | 29 slides",
  "authorId": "wix",
  "authorName": "Wix",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-08-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 20,
  "pageCount": 29,
  "prevPage": 19,
  "nextPage": 21,
  "slideType": "kpi_overview",
  "function": "quantify_opportunity",
  "density": "dense",
  "nDataPoints": 19,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019de511-68af-72ac-aad5-0db86cf4be39/20",
  "deckHref": "/decks/019de511-68af-72ac-aad5-0db86cf4be39",
  "deckJsonHref": "/decks/019de511-68af-72ac-aad5-0db86cf4be39.json",
  "deckAnchorHref": "/decks/019de511-68af-72ac-aad5-0db86cf4be39#slide-20",
  "components": [
    {
      "bbox": {
        "h": 0.55,
        "w": 0.89,
        "x": 0.05,
        "y": 0.35
      },
      "kind": "chart",
      "text": "Cumulative Collections from Q1 User Cohorts ($ Millions) over Number of Quarters Passed, showing growth for cohorts from Q1'10 to Q1'21.",
      "attrs": {
        "x_axis_label": "Number of Quarters Passed",
        "y_axis_label": "$",
        "series_labels": [
          "Q1'10",
          "Q1'11",
          "Q1'12",
          "Q1'13",
          "Q1'14",
          "Q1'15",
          "Q1'16",
          "Q1'17",
          "Q1'18",
          "Q1'19",
          "Q1'20",
          "Q1'21"
        ]
      },
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4570a954-0e69-49b3-a0b4-14865f4eb8aa",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.79,
        "x": 0.05,
        "y": 0.94
      },
      "kind": "source-note",
      "text": "Note: Data as of June 30, 2021. Excludes collections from users coming from the Wix Logo Maker funnel. It also excludes collections from channel partnerships, DeviantArt and Wix Answers",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5aea5387-c15a-4f0d-89ef-f5914c37b2c5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.68,
        "x": 0.05,
        "y": 0.25
      },
      "kind": "title",
      "text": "Innovation and product offering enhancements driving higher monetization and sustained user cohort collections growth with older cohorts maintaining y/y growth momentum",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "695b8c34-776e-4d39-8cb1-ae00d385ac63",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.63,
        "x": 0.05,
        "y": 0.09
      },
      "kind": "title",
      "text": "Increasing Monetization of User Cohorts",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5c88fcd3-d928-4f29-b2d3-b4352b7791d2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.46,
        "x": 0.05,
        "y": 0.15
      },
      "kind": "title",
      "text": "Cumulative Collections from Q1 User Cohorts ($ Millions)",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9054e4c3-c908-4253-904b-e57bdd9e8d02",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Waterfall chart",
      "slug": "waterfall-chart",
      "agent": null,
      "layer": "slide",
      "matchId": "deb82d10-9bd4-42cb-b227-3bbdc39891eb",
      "evidence": "The line chart shows cumulative collections over time, with a clear upward trend.",
      "confidence": 0.8
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 20,
      "from": 10,
      "beatId": "b3467bec-655d-4971-ae9b-ff680e03028d",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Evidence",
      "beatSlug": "evidence",
      "evidence": "The document provides various metrics and data points to support Wix's growth and innovation, including revenue growth, user adoption, and monetization.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 20,
      "from": 15,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "0d8a4fa9-399d-4315-a21f-5a79a42f8a3d",
      "evidence": "The document highlights the significant opportunities and challenges in the online commerce space, implying the cost of inaction for users and businesses.",
      "position": 1,
      "objective": "What are the consequences of not using Wix's platform?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}