{
  "docId": "019de511-5142-76b8-b407-e2738c4ea770",
  "docSlug": "9df7b484038fc376b0bea517d902f4bb",
  "documentTitle": "Circut | Results Presentation Deck | 28 slides",
  "authorId": "circut",
  "authorName": "Cricut",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-08-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 5,
  "pageCount": 28,
  "prevPage": 4,
  "nextPage": 6,
  "slideType": "kpi_overview",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 6,
  "notes": "Includes a circular flywheel diagram illustrating the relationship between acquisition, engagement, and sharing.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de511-5142-76b8-b407-e2738c4ea770/5",
  "deckHref": "/decks/019de511-5142-76b8-b407-e2738c4ea770",
  "deckJsonHref": "/decks/019de511-5142-76b8-b407-e2738c4ea770.json",
  "deckAnchorHref": "/decks/019de511-5142-76b8-b407-e2738c4ea770#slide-5",
  "components": [
    {
      "bbox": {
        "h": 0.2,
        "w": 0.2,
        "x": 0.068,
        "y": 0.52
      },
      "kind": "diagram",
      "text": "Acquisition drives engagement flywheel",
      "attrs": null,
      "subkind": "process",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "01aa806e-fb20-47df-a0de-f7eba2339ce5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.37,
        "x": 0.63,
        "y": 0.1
      },
      "kind": "image",
      "text": "Cricut Joy machine",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d8e3248e-220e-4c05-997f-3f3ff6792beb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.15,
        "x": 0.32,
        "y": 0.52
      },
      "kind": "metric",
      "text": "Total Users: 5.4M (64% YoY)",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "11623df1-532c-4ef4-aa1e-bbcd4d34bbce",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.15,
        "x": 0.78,
        "y": 0.52
      },
      "kind": "metric",
      "text": "Ending Paid Subscribers: 1.8M (77% YoY)",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "531915f6-13bf-486e-9d08-38a6af4b48a6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.15,
        "x": 0.55,
        "y": 0.52
      },
      "kind": "metric",
      "text": "Engaged Users: 3.2M (53% YoY)",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9572535f-e910-4ddf-ba63-d237d9ca6b96",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.57,
        "x": 0.215,
        "y": 0.88
      },
      "kind": "paragraph",
      "text": "Did you know? 59% of all users were engaged in Q2 2021, an increase of 1.1 million engaged users vs Q2 2020.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e173d09b-6a5e-4235-9103-cff207b78a09",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.14,
        "w": 0.41,
        "x": 0.13,
        "y": 0.23
      },
      "kind": "title",
      "text": "Strong user acquisition + healthy engagement",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e3c7d13c-ef2c-474f-aa2a-a49b96770f27",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Flywheel",
      "slug": "flywheel",
      "agent": null,
      "layer": "slide",
      "matchId": "20e8c8ec-e0e6-4519-97aa-16d15bd0c28d",
      "evidence": "Acquisition drives engagement flywheel",
      "confidence": 0.8
    }
  ],
  "frameworks": [
    {
      "name": "flywheel",
      "slug": null,
      "matchId": "22abf2ca-428d-4760-86ec-38106c8f269a",
      "evidence": "Circular diagram showing Acquisition -> Engagement -> Sharing",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 9,
      "from": 5,
      "beatId": "254578ac-a5f0-42e1-aea5-94b5ffa1c7f9",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "What Could Be",
      "beatSlug": "sparkline-what-could-be-2",
      "evidence": "Slides 5-9 discuss Cricut's growth potential and expansion plans.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}