{
  "docId": "019de511-3d4e-775b-848e-7597708c7164",
  "docSlug": "0fded81e9e0ae1f80844e16efabcfee8",
  "documentTitle": "Taboola | Mergers and Acquisitions Presentation Deck | 30 slides",
  "authorId": "taboola",
  "authorName": "Taboola",
  "documentKindSlug": "deck",
  "documentKindLabel": "Deck",
  "sourceTypeSlug": "investment_bank",
  "sourceTypeLabel": "Investment bank",
  "presentationDate": "2021-07-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 23,
  "pageCount": 30,
  "prevPage": 22,
  "nextPage": 24,
  "slideType": "key_messages",
  "function": "present_solution",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "The slide uses a visual mapping technique to connect specific platform benefits to real-world examples of publisher content.",
  "elementsJson": null,
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019de511-3d4e-775b-848e-7597708c7164/23",
  "deckHref": "/decks/019de511-3d4e-775b-848e-7597708c7164",
  "deckJsonHref": "/decks/019de511-3d4e-775b-848e-7597708c7164.json",
  "deckAnchorHref": "/decks/019de511-3d4e-775b-848e-7597708c7164#slide-23",
  "components": [
    {
      "bbox": {
        "h": 0.79,
        "w": 0.435,
        "x": 0.03,
        "y": 0.235
      },
      "kind": "image",
      "text": "GQ article screenshot",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6d2e6e64-49fe-406f-a445-efcd6cf21840",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.93,
        "w": 0.165,
        "x": 0.8,
        "y": 0.065
      },
      "kind": "image",
      "text": "Mobile news feed screenshot",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "88bddebc-9048-47e8-a38e-920bd6f354d4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.25,
        "x": 0.485,
        "y": 0.35
      },
      "kind": "list",
      "text": "Monetization: Monetizing with non-interruptive, native ads +e-Commerce demand",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0b1bd148-a8e0-4ff4-9322-0ddf3c721f73",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.25,
        "x": 0.485,
        "y": 0.535
      },
      "kind": "list",
      "text": "Engagement: Engaging users by recommending organic content +Shopping intent",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "84eb47b5-8909-4c76-a7b4-ca48bd723ab1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.25,
        "x": 0.485,
        "y": 0.72
      },
      "kind": "list",
      "text": "Audience: Driving quality audiences from across the network Empowering editorial teams with actionable data insights +Network insights",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a1f13e4d-aefa-47e1-a938-27b88c27ecd0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.55,
        "x": 0.03,
        "y": 0.05
      },
      "kind": "title",
      "text": "Becoming even more mission critical for open web publishers",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5f42fb7e-86ed-4b42-a157-5e24b1f36f96",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Audience Definition",
      "slug": "audience-definition",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "014d0d88-d002-4502-875c-35fbaf56a06a",
      "evidence": "list/bullet: Audience: Driving quality audiences from across the network Empowering editorial teams with actionable data insights +Network insights",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "mapping",
      "slug": null,
      "matchId": "f9b4ae20-ed40-41fd-a6b7-af0e28fccbe5",
      "evidence": "Visual lines connecting platform benefits to specific content examples",
      "confidence": 0.8
    }
  ],
  "arcBeats": [
    {
      "to": 26,
      "from": 23,
      "beatId": "0e7b801f-cfe8-4d84-954d-1b6f55d7e550",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Impact & Next Steps",
      "beatSlug": "consultants-gambit-impact-next-steps",
      "evidence": "The document presents the impact and next steps, highlighting the addition of e-Commerce data signals, increased yield, and enhanced network effect.",
      "position": 4,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}