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  "documentTitle": "Taboola | Mergers and Acquisitions Presentation Deck | 30 slides",
  "authorId": "taboola",
  "authorName": "Taboola",
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  "presentationDate": "2021-07-01 00:00:00",
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  "notes": "The slide uses a hub-and-spoke diagram to illustrate the expansion strategy from the core business.",
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      "kind": "diagram",
      "text": "Hub-and-spoke diagram showing Core Business at the center with 'Anywhere' and 'Anything' as spokes.",
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      "text": "Note: Financial models take into consideration only the core business",
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      "text": "Visual examples of Taboola's integrations in cars, TVs, mobile, and web ads.",
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      "kind": "source-note",
      "text": "(1)(2)(3)Source: Company data",
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      "kind": "title",
      "text": "Vision: Recommending Anything, Anywhere",
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      "evidence": "Central core business connected to two distinct expansion pillars.",
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      "evidence": "The document presents the solution and approach, highlighting Taboola's vision, key messages, and the strategic rationale for the acquisition.",
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      "evidence": "The document presents a pattern hunter loop, highlighting the market sizing and opportunity for Taboola in the open web.",
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      "objective": "What is the market opportunity for Taboola in the open web?",
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      "name": "Golden Circle",
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      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
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