{
  "docId": "019de511-34e7-7650-be46-172cfcef31dc",
  "docSlug": "e0de6f765bb52fa3500f60189401ed9f",
  "documentTitle": "Mister | IPO Presentation Deck | 29 slides",
  "authorId": "mister",
  "authorName": "Mister",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investment_bank",
  "sourceTypeLabel": "Investment bank",
  "presentationDate": "2021-07-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7761332,
  "pageNumber": 21,
  "pageCount": 29,
  "prevPage": 20,
  "nextPage": 22,
  "slideType": "case_study",
  "function": "illustrate_case",
  "density": "overcrowded",
  "nDataPoints": 6,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de511-34e7-7650-be46-172cfcef31dc/21",
  "deckHref": "/decks/019de511-34e7-7650-be46-172cfcef31dc",
  "deckJsonHref": "/decks/019de511-34e7-7650-be46-172cfcef31dc.json",
  "deckAnchorHref": "/decks/019de511-34e7-7650-be46-172cfcef31dc#slide-21",
  "components": [
    {
      "bbox": {
        "h": 0.03,
        "w": 0.08,
        "x": 0.028,
        "y": 0.906
      },
      "kind": "image",
      "text": "Mister logo",
      "attrs": {},
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "86ba3417-a4d3-4925-9f1e-a57ad975e257",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.389,
        "w": 0.25,
        "x": 0.659,
        "y": 0.259
      },
      "kind": "image",
      "text": "Map showing locations marked with 'M' and routes.",
      "attrs": {},
      "subkind": "map",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fb0dd1c5-4399-4cca-9997-d89f859490d6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.41,
        "w": 0.61,
        "x": 0.041,
        "y": 0.246
      },
      "kind": "list",
      "text": "1 Entry Platform: Enter a new region with the best platform in the market. 2007: Entered this market with acquisition of strong regional operator of 9 washes. 2 Acquisition: Strategic bolt-on acquisitions across the market. 2013: Acquired one additional unit to supplement market. 3 Greenfield: Supplement with greenfield to expand market share and presence. 2019-2021: Added 3 locations by implementing greenfield strategy to maintain market share and embolden network effect.",
      "attrs": {},
      "subkind": "numbered",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "31bbf00b-419d-464d-8e00-32f66b79e4fa",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.016,
        "w": 0.018,
        "x": 0.953,
        "y": 0.95
      },
      "kind": "other",
      "text": "21",
      "attrs": {},
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ebcf66fb-435e-4b11-9e01-4b23dd9efd74",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.18,
        "w": 0.604,
        "x": 0.248,
        "y": 0.724
      },
      "kind": "paragraph",
      "text": "Mister currently has a +50% market share¹\nAcross 13 stores, market washes ~4mm cars annually,\nhas 91 thousand UWC members,\naverages 7k members/store",
      "attrs": {},
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1cdf2848-32fe-4d90-85f1-9b88f726c8d6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.026,
        "w": 0.34,
        "x": 0.599,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "1) Market share noted is specific to the case study market and is a management calculation based on number of conveyor car wash locations in the market.",
      "attrs": {},
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3126ad56-2f6f-411a-aeb0-8645a463da23",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.88,
        "x": 0.041,
        "y": 0.14
      },
      "kind": "title",
      "text": "Market Specific Case Study: Growing over time through acquisition and greenfield development to maximize network effect",
      "attrs": {},
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bff88a9b-76e3-4b31-acca-af581ef92210",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.917,
        "x": 0.041,
        "y": 0.084
      },
      "kind": "title",
      "text": "Blending Acquisitions and Greenfields to Strengthen Market Share",
      "attrs": {},
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "78fc144d-8829-4cc7-a263-9c38685ad78f",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 21,
      "from": 15,
      "beatId": "0b0adae8-dc8c-4b74-ad86-f782c3869119",
      "arcName": "Rags to Riches",
      "arcSlug": "rags-to-riches",
      "beatName": "The Breakthrough",
      "beatSlug": "rags-to-riches-the-breakthrough",
      "evidence": "The deck discusses Mister's people-powered approach and growth strategy.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 21,
      "from": 19,
      "name": "Quick Win Big Bet",
      "slug": "47-quick-win-big-bet",
      "bestFor": "Transformation planning, 100-day plans, resource allocation",
      "matchId": "e2dbba0f-be52-4197-8680-07ff1aad8289",
      "evidence": "The deck discusses Mister's growth strategy and M&A platform.",
      "position": 1,
      "objective": "M&A platform and greenfield development strategy",
      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
      "confidence": 0.6,
      "description": "Separate initiatives into immediate wins and longer-term strategic bets"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}