{
  "docId": "019de511-24bd-74fd-97c9-ca25abed0cbb",
  "docSlug": "a01a93ccf08df79aabd7045c2e995fa9",
  "documentTitle": "Blend | IPO Presentation Deck | 33 slides",
  "authorId": "blend",
  "authorName": "Blend",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investment_bank",
  "sourceTypeLabel": "Investment bank",
  "presentationDate": "2021-07-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.8408437,
  "pageNumber": 27,
  "pageCount": 33,
  "prevPage": 26,
  "nextPage": 28,
  "slideType": "go_to_market",
  "function": "present_solution",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019de511-24bd-74fd-97c9-ca25abed0cbb/27",
  "deckHref": "/decks/019de511-24bd-74fd-97c9-ca25abed0cbb",
  "deckJsonHref": "/decks/019de511-24bd-74fd-97c9-ca25abed0cbb.json",
  "deckAnchorHref": "/decks/019de511-24bd-74fd-97c9-ca25abed0cbb#slide-27",
  "components": [
    {
      "bbox": {
        "h": 0.259375,
        "w": 0.4421875,
        "x": 0.5078125,
        "y": 0.190625
      },
      "kind": "image",
      "text": "B TITLE365",
      "attrs": {},
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4a8567eb-3a81-4eae-920d-8371944620ef",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.020833333333333332,
        "w": 0.078125,
        "x": 0.875,
        "y": 0.9322916666666666
      },
      "kind": "image",
      "text": "B blend",
      "attrs": {},
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "71207a85-8337-4f61-b797-900f1eae43c2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.18958333333333335,
        "w": 0.40625,
        "x": 0.05078125,
        "y": 0.3697916666666667
      },
      "kind": "list",
      "text": "Accelerated scale for Blend Title Agency\nPotential increase in revenue per banking transaction\nDeeper customer relationships",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "610b4fd2-3ae9-4535-8a71-cd8d10c9d4e0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.16979166666666667,
        "w": 0.359375,
        "x": 0.5890625,
        "y": 0.6510416666666666
      },
      "kind": "list",
      "text": "Go-to-market strategy\nMigrate joint customers to our platform\nSell Blend Title backed by Title365 scale to our Mortgage and Home Equity customers",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bd1cce46-584e-411c-9580-79f6a77a16e8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.016666666666666666,
        "w": 0.0234375,
        "x": 0.046875,
        "y": 0.9354166666666667
      },
      "kind": "source-note",
      "text": "27",
      "attrs": {
        "numbered": true
      },
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4bc39ea9-982f-45e3-913d-e33e0ab510a9",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "AIDA Model",
      "slug": "aida-model",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "ab1654fa-ce32-4486-84ad-700cf3980778",
      "evidence": "list/bullet: Go-to-market strategy\nMigrate joint customers to our platform",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}