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      "text": "New Category Revenue* up +50%\nRecord H1 NC Consumer Acquisition**, up +2.6m to 16.1m",
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      "text": "Velo: Global Leadership ambition, Revenue* up +63%",
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      "text": "Vuse: Global Leadership ambition, Revenue* up +59%",
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      "text": "glo: Fastest Growing THP Brand ambition, Revenue* up +38%",
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      "text": "* Revenue growth at constant rates. See Appendix A2. ** Target market for acquisition is existing adult smokers/nicotine users. Vuse brand represents c.90% of HY21 vapour revenue. Continue to migrate remaining Vype brands during 2021. Velo brand represents over 50% of HY21 Modern Oral markets. Continue to migrate remaining EPOK, LYFT brands during 2021.",
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