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  "notes": "Uses a central 'A Better Tomorrow' hexagon as a pivot point between the 'From' and 'To' states.",
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      "kind": "disclaimer",
      "text": "Beyond refers to Wellbeing & Stimulation Beyond Nicotine. Target market for consumer acquisition is existing adult smokers/nicotine/beyond nicotine users. Consumers of Non-combustible products definition. See Appendix A6. Environmental targets, carbon neutral is scope 1 & 2. See Appendix A5. Reusable, recyclable or compostable.",
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      "text": "50 million consumers of non-combustible products by 2030; £5bn New Category Revenue by 2025; Carbon neutral by 2030; Eliminate unnecessary single-use plastic by 2025",
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