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  "notes": "Includes a visual of a McLaren F1 car with Vuse branding as an example of 'dynamic branding'.",
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      "text": "c.1.9 Bn Potential media reach from Strategic partnerships (1H21)",
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      "text": "+58% vs 1H20 Strategic** own e-comm revenue",
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      "text": "+63% vs 1H20 Subscriptions 37% of Vuse own e-comm revenue",
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      "text": "# 1 in Branded search traffic across T5* for Vuse",
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      "text": "* Top 5 vapour markets : US, Canada, UK, France, Germany. T5 represent c.75% of Vapour industry revenue (closed-systems). Growth metrics versus 1H20. Vuse brand represents c.90% of HY21 vapour revenue. Velo brand represents over 50% of HY21 Modern Oral markets. Continue to migrate remaining brands during 2021. ** Strategic revenue relates to the revenue from the Group's strategic brands.",
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