{
  "docId": "019de511-1991-74f9-adc7-0710b95c7434",
  "docSlug": "1f0d744614efd88a321297416d6f6f24",
  "documentTitle": "Upwork | Investor Day Presentation Deck | 123 slides",
  "authorId": "upwork",
  "authorName": "Upwork",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-06-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 100,
  "pageCount": 120,
  "prevPage": 99,
  "nextPage": 101,
  "slideType": "key_takeaways",
  "function": "summarize",
  "density": "dense",
  "nDataPoints": 4,
  "notes": "The slide uses two distinct color-coded callout boxes to contrast performance between older and newer cohorts.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de511-1991-74f9-adc7-0710b95c7434/100",
  "deckHref": "/decks/019de511-1991-74f9-adc7-0710b95c7434",
  "deckJsonHref": "/decks/019de511-1991-74f9-adc7-0710b95c7434.json",
  "deckAnchorHref": "/decks/019de511-1991-74f9-adc7-0710b95c7434#slide-100",
  "components": [
    {
      "bbox": {
        "h": 0.45,
        "w": 0.45,
        "x": 0.5,
        "y": 0.52
      },
      "kind": "callout",
      "text": "Newer Cohorts Are Growing Faster: 102% (~10pt lift over historical average). Average QoQ cohort spend retention from start period to 2nd period for Q2-2020 to Q4-2020 cohorts.",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "64b4ff57-ca94-4559-b999-3efae8accfe2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.45,
        "x": 0.5,
        "y": 0.05
      },
      "kind": "callout",
      "text": "Older Cohorts Are Increasing Spend: 105% (~5pt lift over historical average). Average QoQ cohort spend retention from cohorts aged 1+ years in each of the past 3 quarters.",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c5462f5c-2c8b-4e1a-a4ca-24d884d79d61",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.2,
        "x": 0.05,
        "y": 0.25
      },
      "kind": "paragraph",
      "text": "Since Q2-2020...",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "627c4c45-948e-4741-b23c-b4163e895de8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.45,
        "x": 0.5,
        "y": 0.44
      },
      "kind": "source-note",
      "text": "Notes: (1) Referencing quarterly cohorts. See appendix for the definition of cohort spend retention.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f2a56544-d206-4919-a734-7f257dee1abb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.4,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "Client Behavior Changed, Starting in Q2-2020",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "85c1981f-976a-4bcf-933f-9555e0ebb1ad",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [],
  "loops": [
    {
      "to": 100,
      "from": 87,
      "name": "Quick Win Big Bet",
      "slug": "47-quick-win-big-bet",
      "bestFor": "Transformation planning, 100-day plans, resource allocation",
      "matchId": "4aeb7e2d-ddb7-4be7-a949-d387204533d5",
      "evidence": "The deck presents the key drivers of Upwork's growth and success, including strong financial foundation and client demand.",
      "position": 1,
      "objective": "What are the key drivers of Upwork's growth and success?",
      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
      "confidence": 0.6,
      "description": "Separate initiatives into immediate wins and longer-term strategic bets"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}