{
  "docId": "019de511-13f8-709c-8c9b-281d849bf4ba",
  "docSlug": "3ea933bca50a275b115235c6e7f3a8b8",
  "documentTitle": "Sainsbury's | ESG Presentation Deck | 98 slides",
  "authorId": "sainsbury-s",
  "authorName": "Sainsbury's",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-06-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 28,
  "pageCount": 98,
  "prevPage": 27,
  "nextPage": 29,
  "slideType": "key_messages",
  "function": "summarize",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "The slide uses a central brand promise 'Helping everyone eat better' supported by descriptive pillars and imagery of people with fresh produce.",
  "elementsJson": null,
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019de511-13f8-709c-8c9b-281d849bf4ba/28",
  "deckHref": "/decks/019de511-13f8-709c-8c9b-281d849bf4ba",
  "deckJsonHref": "/decks/019de511-13f8-709c-8c9b-281d849bf4ba.json",
  "deckAnchorHref": "/decks/019de511-13f8-709c-8c9b-281d849bf4ba#slide-28",
  "components": [
    {
      "bbox": {
        "h": 0.4,
        "w": 0.9,
        "x": 0.05,
        "y": 0.52
      },
      "kind": "image",
      "text": "People holding large fruits and vegetables",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "724a9f6b-7f9d-46ff-9af5-2c7e65db5c43",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.41,
        "x": 0.04,
        "y": 0.215
      },
      "kind": "paragraph",
      "text": "We make eating well affordable, easy and the best thing you've ever tasted",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0766e032-8698-4ff6-93e8-f04b56ad3f64",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.4,
        "x": 0.3,
        "y": 0.53
      },
      "kind": "paragraph",
      "text": "Because all of us could eat a little better. No matter how much time or money people have",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "26951421-83bd-4758-8158-7dc5039f423d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.38,
        "x": 0.56,
        "y": 0.215
      },
      "kind": "paragraph",
      "text": "Healthier, tastier, more sustainable food cooked at home, enjoyed together",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d9e6a225-62eb-4ded-8cc1-fc550a4e0c04",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.09,
        "w": 0.74,
        "x": 0.13,
        "y": 0.36
      },
      "kind": "title",
      "text": "Helping everyone eat better",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a70de0c4-da66-4463-986b-3e46a6142006",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.07,
        "w": 0.38,
        "x": 0.04,
        "y": 0.08
      },
      "kind": "title",
      "text": "What does it mean?",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "79949008-2a44-4f75-9742-9560d21f3dbb",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Storytelling Effect",
      "slug": "storytelling-effect",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "5812fddd-5b1f-4829-ada7-3df60c93fd4d",
      "evidence": "The slide uses narrative to convey Sainsbury's mission.",
      "confidence": 0.5
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 30,
      "from": 27,
      "beatId": "a38cacaf-1725-4958-9db6-1ef454094d40",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Solution (Provide relief)",
      "beatSlug": "problem-agitate-solution-solution-provide-relief",
      "evidence": "The document proposes solutions to address the challenges and provide relief",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}