{
  "docId": "019de511-13f8-709c-8c9b-281d849bf4ba",
  "docSlug": "3ea933bca50a275b115235c6e7f3a8b8",
  "documentTitle": "Sainsbury's | ESG Presentation Deck | 98 slides",
  "authorId": "sainsbury-s",
  "authorName": "Sainsbury's",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-06-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 25,
  "pageCount": 98,
  "prevPage": 24,
  "nextPage": 26,
  "slideType": "pain_points",
  "function": "diagnose_problem",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "Uses a series of quotes paired with thematic imagery to illustrate consumer pain points.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de511-13f8-709c-8c9b-281d849bf4ba/25",
  "deckHref": "/decks/019de511-13f8-709c-8c9b-281d849bf4ba",
  "deckJsonHref": "/decks/019de511-13f8-709c-8c9b-281d849bf4ba.json",
  "deckAnchorHref": "/decks/019de511-13f8-709c-8c9b-281d849bf4ba#slide-25",
  "components": [
    {
      "bbox": {
        "h": 0.4,
        "w": 0.13,
        "x": 0.06,
        "y": 0.27
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "99f0a8fe-ed4f-4cf4-8e86-cd9db7e96986",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.17,
        "w": 0.17,
        "x": 0.59,
        "y": 0.7
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "537e9853-ba6b-467d-a67b-1334010c86df",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.1,
        "x": 0.49,
        "y": 0.21
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "665376b5-3fc5-491f-959a-31dfcc569635",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.18,
        "w": 0.11,
        "x": 0.26,
        "y": 0.46
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "80de3108-1bb5-4a50-b78f-96ccbc421ad4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.27,
        "w": 0.18,
        "x": 0,
        "y": 0.73
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d767b743-060e-4584-936a-5d7085c5fb41",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.23,
        "x": 0.143,
        "y": 0.288
      },
      "kind": "quote",
      "text": "I'd like to cut my footprint, but I have no ideas what foods are better for the planet...",
      "attrs": null,
      "subkind": "testimonial",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "200beef7-5f49-45af-a51a-a5d3df5ac11d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.35,
        "x": 0.6,
        "y": 0.28
      },
      "kind": "quote",
      "text": "My kids should eat more fruit and veg, but by 7pm I've given up arguing and if it goes in the bin that doesn't help anyone.",
      "attrs": null,
      "subkind": "testimonial",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2ae1e563-21fb-40ea-8bee-f2f0c7da87c4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.23,
        "x": 0.375,
        "y": 0.55
      },
      "kind": "quote",
      "text": "I should eat more veg, but I don't know how to cook it!",
      "attrs": null,
      "subkind": "testimonial",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "68c1dbc9-a93f-4fd8-ab93-72817d44d5ad",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.25,
        "x": 0.7,
        "y": 0.66
      },
      "kind": "quote",
      "text": "I know I should buy organic, but it's always so expensive.",
      "attrs": null,
      "subkind": "testimonial",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d70a7c3a-a2f9-465b-8a24-24f09dfd8ad5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.3,
        "x": 0.19,
        "y": 0.78
      },
      "kind": "quote",
      "text": "I know I need to eat more healthily, but healthy food always seems so joyless.",
      "attrs": null,
      "subkind": "testimonial",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ee233d83-8e67-4a70-abb2-912c2823bb9c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.46,
        "x": 0.038,
        "y": 0.085
      },
      "kind": "title",
      "text": "Customers need our help",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "09a85291-92f1-4574-96d5-b39015f5b6f3",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Emotional Appeal",
      "slug": "emotional-appeal",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "7958efb7-daf8-4d2c-a9f7-567a213de295",
      "evidence": "The quotes are trying to evoke emotions from the audience.",
      "confidence": 0.5
    }
  ],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}