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  "documentTitle": "Playboy | Mergers and Acquisitions Presentation Deck | 14 slides",
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  "authorName": "PLBY Group",
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  "presentationDate": "2021-06-01 00:00:00",
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      "kind": "list",
      "text": "More than 50% of Honey Birdette consumers are under 34\nMajority female, as well as many male consumers purchasing gifts",
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      "text": "They are loyal: repeat purchases represent more than 60% of total Net Sales\nThey are high spenders: lifetime revenue (\"LTR\") for repeat customers exceeds $760, average order value (\"AOV\") is ~2.5x more than Yandy\nThey buy lingerie (~74% of total sales)\nThey follow the brand: 80% of ecommerce traffic is organic, 1.1M Instagram followers",
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      "text": "An Affluent, Young and Highly-Engaged Consumer",
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      "evidence": "The deck highlights Honey Birdette's strengths and market opportunities as a solution to the problem",
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