{
  "docId": "019de511-1268-765f-b306-7d28681c63a7",
  "docSlug": "f0f1746cf05869c00882650ec647af3d",
  "documentTitle": "Playboy | Mergers and Acquisitions Presentation Deck | 14 slides",
  "authorId": "playboy",
  "authorName": "PLBY Group",
  "documentKindSlug": "deck",
  "documentKindLabel": "Deck",
  "sourceTypeSlug": "investment_bank",
  "sourceTypeLabel": "Investment bank",
  "presentationDate": "2021-06-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 4,
  "pageCount": 14,
  "prevPage": 3,
  "nextPage": 5,
  "slideType": "thesis_headline",
  "function": "establish_context",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "The slide uses a high-impact lifestyle image as the background to establish brand identity.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de511-1268-765f-b306-7d28681c63a7/4",
  "deckHref": "/decks/019de511-1268-765f-b306-7d28681c63a7",
  "deckJsonHref": "/decks/019de511-1268-765f-b306-7d28681c63a7.json",
  "deckAnchorHref": "/decks/019de511-1268-765f-b306-7d28681c63a7#slide-4",
  "components": [
    {
      "bbox": {
        "h": 1,
        "w": 1,
        "x": 0,
        "y": 0
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "39ce266f-99d1-429c-bdc8-b18f8f716669",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.7,
        "x": 0.05,
        "y": 0.4
      },
      "kind": "title",
      "text": "Honey Birdette is a disruptive luxury lingerie and lifestyle brand created for women, by women",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "51e5cdb3-0bce-41e4-9e05-e6c033e6fac9",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 5,
      "from": 4,
      "beatId": "6a9409d0-05fa-4660-b948-c5e520179c09",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Problem",
      "beatSlug": "sequoia-pitch-problem",
      "evidence": "The deck presents Honey Birdette's brand and product offerings as a solution to the problem of limited luxury lingerie and lifestyle options",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 5,
      "from": 4,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "6edaf3a4-a589-461c-a526-9293e1dc0f79",
      "evidence": "The deck presents Honey Birdette's brand and product offerings in the context of the luxury lingerie and lifestyle market",
      "position": 0,
      "objective": "Why Honey Birdette's brand and products are well-positioned for growth",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}