{
  "docId": "019de511-0755-708a-9b16-7aac3c15c4b2",
  "docSlug": "10e10627b6eb68457061b87e99cc0bd8",
  "documentTitle": "EverCommerce | IPO Presentation Deck | 36 slides",
  "authorId": "evercommerce",
  "authorName": "EverCommerce",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investment_bank",
  "sourceTypeLabel": "Investment bank",
  "presentationDate": "2021-06-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7761332,
  "pageNumber": 9,
  "pageCount": 36,
  "prevPage": 8,
  "nextPage": 10,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "balanced",
  "nDataPoints": 6,
  "notes": "The slide uses a Venn-style circle diagram to show the relationship between Global and North American TAM, and a bar chart to break down the North American opportunity.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de511-0755-708a-9b16-7aac3c15c4b2/9",
  "deckHref": "/decks/019de511-0755-708a-9b16-7aac3c15c4b2",
  "deckJsonHref": "/decks/019de511-0755-708a-9b16-7aac3c15c4b2.json",
  "deckAnchorHref": "/decks/019de511-0755-708a-9b16-7aac3c15c4b2#slide-9",
  "components": [
    {
      "bbox": {
        "h": 0.6,
        "w": 0.45,
        "x": 0.5,
        "y": 0.3
      },
      "kind": "chart",
      "text": "North America Opportunity by segment",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0474b522-7373-4142-bde3-8feba43bcf2d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.38,
        "x": 0.07,
        "y": 0.27
      },
      "kind": "diagram",
      "text": "Global vs North America TAM circles",
      "attrs": null,
      "subkind": "other",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "81cd7ccd-c79d-4793-9010-b5eecd677245",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.9,
        "x": 0.05,
        "y": 0.94
      },
      "kind": "source-note",
      "text": "Source: Management estimate. North America consists of U.S. and Canada. SMBs include all firms with <500 employees.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "98dffb0c-6d96-4600-92c2-08dff89c0684",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.35,
        "x": 0.05,
        "y": 0.13
      },
      "kind": "title",
      "text": "Massive, Growing TAM",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e8e919b2-05ec-4c60-90d3-5cc07f9bd082",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 9,
      "from": 5,
      "beatId": "04e574c9-a2f7-46d8-adfe-638993fdf333",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Market Size",
      "beatSlug": "sequoia-pitch-market-size",
      "evidence": "Slides 5-9 focus on market sizing and the growing TAM",
      "position": 0,
      "confidence": 0.9,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 9,
      "from": 6,
      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "21863fd3-bc2c-442d-aafb-a877a4d40dbc",
      "evidence": "Slides 6-9 discuss trends in the software arena and the services landscape",
      "position": 0,
      "objective": "Why now is the right time for EverCommerce",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.7,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}