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  "documentTitle": "DiDi | IPO Presentation Deck | 34 slides",
  "authorId": "didi",
  "authorName": "DiDi",
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  "presentationDate": "2021-06-01 00:00:00",
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  "notes": "The slide uses a mix of macro-economic indicators and specific user preference data to justify the growth thesis.",
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      "kind": "metric",
      "text": "10, 30, 153, 230, 24%, 7%, 800 million, 74.3%, 0.03%",
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      "text": "Urbanization & Regional Economic Growth, Consumption Upgrade, Generational Preference Shift, Favorable Regulations and Guidance",
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      "text": "Source: CIC. Notes: 1. Cities in China of similar size of New York and San Francisco are those with >8mm population and >0.9 million population, respectively; 2. Defined as average monthly active users as percentage of total population in Q4 2020; 3. According to a survey conducted by CIC in March 2021",
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      "kind": "title",
      "text": "Consumer Demand for Next Gen Mobility Will Only Grow",
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      "objective": "Why now is the right time for DiDi's growth",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
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