{
  "docId": "019de511-04d5-767b-8883-7a0af6241309",
  "docSlug": "e5e14357d1414d7da90d1cb7bbebf2c4",
  "documentTitle": "Confluent | IPO Presentation Deck | 59 slides",
  "authorId": "confluent",
  "authorName": "Confluent",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investment_bank",
  "sourceTypeLabel": "Investment bank",
  "presentationDate": "2021-06-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7744917,
  "pageNumber": 6,
  "pageCount": 59,
  "prevPage": 5,
  "nextPage": 7,
  "slideType": "thesis_headline",
  "function": "establish_context",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de511-04d5-767b-8883-7a0af6241309/6",
  "deckHref": "/decks/019de511-04d5-767b-8883-7a0af6241309",
  "deckJsonHref": "/decks/019de511-04d5-767b-8883-7a0af6241309.json",
  "deckAnchorHref": "/decks/019de511-04d5-767b-8883-7a0af6241309#slide-6",
  "components": [
    {
      "bbox": {
        "h": 0.25,
        "w": 0.65,
        "x": 0.05,
        "y": 0.38
      },
      "kind": "title",
      "text": "The digital realm is as important as the physical world in how business is transacted.",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5ad79c4d-680c-4d7a-a25c-f9fbcb4b057a",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [],
  "loops": [
    {
      "to": 6,
      "from": 5,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "0acadb07-24d5-4a63-a866-ca640bbeb413",
      "evidence": "The document explains Confluent's mission and purpose.",
      "position": 1,
      "objective": "Explain why Confluent is on a mission to set data in motion",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}