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  "notes": "Uses an ESG framework combined with a value-creation flow diagram.",
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      "text": "ESG pillars (H, E, S, G) feeding into a shared value creation process for stakeholders, culminating in 'A Better Tomorrow' purpose.",
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      "text": "*Non-combustible consumer definition. See Appendix A2. ** Environmental targets, carbon neutral is scope 1 & 2. See Appendix A1. ^ Reusable, recyclable or compostable",
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      "text": "50 million consumers of non-combustible products by 2030; £5bn New Category Revenue by 2025; Carbon neutral by 2030; Eliminate unnecessary single-use plastic by 2025.",
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