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  "documentTitle": "BAT | Investor Conference Presentation Deck | 60 slides",
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  "authorName": "BAT",
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  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-06-01 00:00:00",
  "orientation": "landscape",
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  "pageNumber": 39,
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  "prevPage": 38,
  "nextPage": 40,
  "slideType": "key_messages",
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  "density": "balanced",
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  "notes": "The slide uses a three-column layout to categorize endorsements by product type, utilizing national flags as visual anchors for the source of each quote.",
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  "slideHref": "/slides/019de511-0023-76cd-ab6e-283fb6e600fd/39",
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      "kind": "disclaimer",
      "text": "* Based on the weight of evidence and assuming a complete switch from cigarette smoking. These products are not risk free and are addictive.",
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      "kind": "list",
      "text": "Vapour, THP, and Modern Oral product endorsements from international health authorities.",
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      "kind": "title",
      "text": "Key External Bodies also Support Reduced Risk* / Exposure Nature of all Three New Categories",
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      "evidence": "The slide explicitly lists quotes from government and health bodies to build credibility.",
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      "arcName": "The Transformation Tale",
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      "beatName": "Development",
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      "evidence": "The key messages and thesis headline slides elaborate on BAT's strategy and progress.",
      "position": 4,
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  "loops": [
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      "name": "Golden Circle",
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      "evidence": "The quote slide and key messages slides provide context and explanation for BAT's approach to nicotine and combustion.",
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