{
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  "documentTitle": "BAT | Investor Conference Presentation Deck | 60 slides",
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  "authorName": "BAT",
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  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-06-01 00:00:00",
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  "pageNumber": 37,
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  "slideType": "key_messages",
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  "notes": "The slide uses a three-circle layout to highlight key comparative metrics.",
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  "slideHref": "/slides/019de511-0023-76cd-ab6e-283fb6e600fd/37",
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      "kind": "metric",
      "text": "Comparable toxicant profile to NRT",
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      "kind": "metric",
      "text": "-99% Toxicants vs. Cigarettes",
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      "text": "-76% Toxicants vs. Snus",
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      "kind": "source-note",
      "text": "1. D.M. Burns et al.; Tob. Control, 17 (2008), pp. 132-141; 2 Approximate reduction. Comparison based on an assessment of smoke from a scientific standard reference cigarette (approximately 9mg tar) and components released during use of a commercial Snus pouch and a Velo pouch, in terms of the average of the 9 harmful components the World Health Organization recommends to reduce in cigarette smoke. 3. Cessation products refer to NRT. Azzopardi D, Liu C, Murphy J. (2021). Chemical characterization of tobacco-free “modern” oral nicotine pouches and their position on the toxicant and risk continuums. Drug and Chemical Toxicology * VELO is not risk-free and contains nicotine, an addictive substance. Velo is not a medically licensed cessation device and is not necessarily effective in supporting smoking cessation.",
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      "kind": "title",
      "text": "Velo* has Toxicant Levels comparable to Cessation Products (NRT) and lower than Snus",
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      "arcName": "The Transformation Tale",
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      "evidence": "The key messages and thesis headline slides elaborate on BAT's strategy and progress.",
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      "name": "Golden Circle",
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      "matchId": "4f2765c2-b8c9-4a3d-843b-69ae614dce16",
      "evidence": "The quote slide and key messages slides provide context and explanation for BAT's approach to nicotine and combustion.",
      "position": 1,
      "objective": "To explain the science behind BAT's reduced risk portfolio",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
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      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
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