{
  "docId": "019de511-0023-76cd-ab6e-283fb6e600fd",
  "docSlug": "e8fa066c47e289204dc4c884f15e1dbe",
  "documentTitle": "BAT | Investor Conference Presentation Deck | 60 slides",
  "authorId": "bat",
  "authorName": "BAT",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-06-01 00:00:00",
  "orientation": "landscape",
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  "pageNumber": 35,
  "pageCount": 60,
  "prevPage": 34,
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  "slideType": "before_after",
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  "density": "balanced",
  "nDataPoints": 30,
  "notes": "The slide uses a before-after comparison to demonstrate the efficacy of Vuse in reducing toxicant exposure.",
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  "slideHref": "/slides/019de511-0023-76cd-ab6e-283fb6e600fd/35",
  "deckHref": "/decks/019de511-0023-76cd-ab6e-283fb6e600fd",
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      "kind": "chart",
      "text": "Carbon Monoxide levels over time",
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      "kind": "chart",
      "text": "Benzene levels over time",
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      "kind": "source-note",
      "text": "Cooney S. The Science of Potentially Reduced Risk Tobacco and Nicotine Products. Asian College of Neuropsychopharmacology 12 October 2019 *Vuse/Vype is not risk-free and contains nicotine, an addictive substance.",
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      "kind": "title",
      "text": "Reduction in Toxicant Exposure Similar to Cessation*",
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      "evidence": "Compares baseline (smoking) to intervention (Vuse/Cessation) to show reduction in toxicants.",
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      "arcName": "The Transformation Tale",
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      "beatName": "Development",
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      "evidence": "The key messages and thesis headline slides elaborate on BAT's strategy and progress.",
      "position": 4,
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      "evidence": "The before-after slides highlight the benefits of BAT's products compared to traditional tobacco products.",
      "position": 0,
      "objective": "To show the impact of BAT's transformation on toxicant exposure",
      "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
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      "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
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      "evidence": "The quote slide and key messages slides provide context and explanation for BAT's approach to nicotine and combustion.",
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      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
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}