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  "documentTitle": "BAT | Investor Conference Presentation Deck | 60 slides",
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  "presentationDate": "2021-06-01 00:00:00",
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  "notes": "The slide uses a quote from the 2012 IOM report to justify the regulatory shift toward harm reduction.",
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      "kind": "diagram",
      "text": "Science is informing Policy and Regulation globally",
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      "text": "Covers of IOM reports from 2001, 2007, 2012",
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      "text": "Food and Drug Administration; Public Health England; National institute for Public Health & the Environment; & others",
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      "kind": "quote",
      "text": "The closer the risks and exposures from the Reduced Risk Products are to cessation ...the more confident a regulator can be in the chances for net public health benefit*",
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      "text": "*From US Institute of Medicine: Scientific Standards for Studies on Modified Risk Tobacco Products 2012. Other reports highlighted: Clearing the Smoke (nih.gov) 2001 and Evidence-Based Medicine and the Changing Nature of Health Care: 2007 IOM",
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      "kind": "title",
      "text": "Tobacco Harm Reduction recognised in Policy and Regulation in a number of countries",
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      "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
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