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  "documentTitle": "BAT | Investor Conference Presentation Deck | 60 slides",
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  "authorName": "BAT",
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  "presentationDate": "2021-06-01 00:00:00",
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  "notes": "Uses external authority to validate the company's harm reduction narrative.",
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  "slideHref": "/slides/019de511-0023-76cd-ab6e-283fb6e600fd/30",
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      "text": "Royal College of Physicians report cover",
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      "text": "Nicotine is not...a highly hazardous drug. The main culprit is smoke and, if nicotine could be delivered effectively and acceptably...without smoke, most, if not all, of the harm of smoking could probably be avoided",
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      "kind": "quote",
      "text": "It’s the other chemical compounds in tobacco, and in the smoke created by setting tobacco on fire, that directly and primarily cause the illness and death, not the nicotine.",
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      "kind": "title",
      "text": "Most of the Harm from Tobacco is caused by Combustion Not Nicotine",
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      "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
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