{
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  "docSlug": "e8fa066c47e289204dc4c884f15e1dbe",
  "documentTitle": "BAT | Investor Conference Presentation Deck | 60 slides",
  "authorId": "bat",
  "authorName": "BAT",
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  "presentationDate": "2021-06-01 00:00:00",
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  "pageNumber": 29,
  "pageCount": 60,
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  "density": "sparse",
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  "notes": "The slide features a microscope objective lens, reinforcing the 'science' theme.",
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  "slideHref": "/slides/019de511-0023-76cd-ab6e-283fb6e600fd/29",
  "deckHref": "/decks/019de511-0023-76cd-ab6e-283fb6e600fd",
  "deckJsonHref": "/decks/019de511-0023-76cd-ab6e-283fb6e600fd.json",
  "deckAnchorHref": "/decks/019de511-0023-76cd-ab6e-283fb6e600fd#slide-29",
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      "kind": "disclaimer",
      "text": "*Based on the weight of evidence and assuming a complete switch from cigarette smoking. These products are not risk free and are addictive",
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      "text": "World-Class Science substantiates our reduced risk portfolio*",
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      "beatId": "141865c9-27ba-42c9-83b7-47c15b51a0f3",
      "arcName": "The Transformation Tale",
      "arcSlug": "transformation-tale",
      "beatName": "Development",
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      "evidence": "The key messages and thesis headline slides elaborate on BAT's strategy and progress.",
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      "name": "Before After",
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      "evidence": "The before-after slides highlight the benefits of BAT's products compared to traditional tobacco products.",
      "position": 0,
      "objective": "To show the impact of BAT's transformation on toxicant exposure",
      "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
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      "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
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