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  "docSlug": "e8fa066c47e289204dc4c884f15e1dbe",
  "documentTitle": "BAT | Investor Conference Presentation Deck | 60 slides",
  "authorId": "bat",
  "authorName": "BAT",
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  "presentationDate": "2021-06-01 00:00:00",
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  "notes": "Includes a quadrant-style chart, a Venn diagram, and a hub-and-spoke framework for portfolio boundaries.",
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      "kind": "chart",
      "text": "Social Acceptability vs Usage/Regain chart",
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      "text": "Clear portfolio expansion boundaries framework",
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      "kind": "diagram",
      "text": "Venn diagram of Reclaiming consumer moments, High growth & margin categories, and BAT strengths & capabilities",
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      "kind": "source-note",
      "text": "* Indicative assessment – assessment of Social Acceptance will be product specific",
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      "kind": "title",
      "text": "We are exploring Beyond Nicotine: Leveraging Strengths in “On The Go Wellbeing & Stimulation”",
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      "evidence": "Three overlapping circles representing strategic intersection",
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      "arcName": "The Transformation Tale",
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      "beatName": "Development",
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      "evidence": "The key messages and thesis headline slides elaborate on BAT's strategy and progress.",
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  "loops": [
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      "name": "Before After",
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      "evidence": "The before-after slides highlight the benefits of BAT's products compared to traditional tobacco products.",
      "position": 0,
      "objective": "To show the impact of BAT's transformation on toxicant exposure",
      "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
      "confidence": 0.8,
      "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
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