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  "docSlug": "e8fa066c47e289204dc4c884f15e1dbe",
  "documentTitle": "BAT | Investor Conference Presentation Deck | 60 slides",
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  "authorName": "BAT",
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  "presentationDate": "2021-06-01 00:00:00",
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  "notes": "Includes visual examples of marketing collateral (billboards, digital ads, retail displays).",
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      "text": "Collage of marketing assets",
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      "kind": "list",
      "text": "HYPER-LOCAL MARKETING: Miami Wall scape, Portland Online Advertising",
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      "kind": "list",
      "text": "DELIVERY IN EVERY CONSUMER MOMENT: 'On-Demand' Education, Retail Transformation, 1:1 Engagement",
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      "kind": "source-note",
      "text": "* Source: Company data Brand Equity Analysis (NC Track – Q1'21)",
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      "kind": "title",
      "text": "USA Brand Awareness at Parity with Market Leader*",
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      "kind": "title",
      "text": "Continued International Leadership and Strong US Momentum",
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      "arcName": "The Transformation Tale",
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      "beatName": "Evidence",
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      "evidence": "The KPI overview and key messages slides provide evidence and data to support BAT's claims.",
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      "evidence": "The before-after slides highlight the benefits of BAT's products compared to traditional tobacco products.",
      "position": 0,
      "objective": "To show the impact of BAT's transformation on toxicant exposure",
      "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
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